I have some resentment towards
this new show from Logo, MTV's all-queer cable channel. The show is a reality series following twin gay brothers trying to succeed in rock music. As Logo promotes it:
In another twist the pair, raised as Jehovah’s Witnesses, have to deal with whether or not to come out to their religious family (ouch!). And in the music biz, they’ve got to face the issue of being marketed as openly gay musicians. And what if they get dropped by their record label??? Yep, they have a lot going on!
Well, first off, unless Jehovah's Witnesses can't use the internet, I think their family would have probably seen their gay, gay
MySpace friends, and that's kind of a giveaway, huh?
But the misleading aspect of this promo blurb is the apparent connection between being "marketed as openly gay musicians" and getting dropped by their record label. Does this insinuate some sort of connection that if the forces of mass market homophobia prevail, their label will drop them? Or that they are aspiring to become icons in the gay niche market?
Look, I'm not going to claim that the music business is friendlier towards gays than any other big industry, but give me a break here --
if you're going to claim to face homophobia from your music, at least be fucking out yourself! They don't write their own lyrics (again, check out their
MySpace page and click on "lyrics"), the lyrics they do have are washed clean of any queer subtext (let alone content), and there's nothing even culturally queer in their choice of genre (generic rock). What, so they're trying their best to overcome music biz homophobia by what -- by assimilation?!? By trying to trick straightey into buying their album???
"Aww, dude, I didn't realize these guys were fags! Now I gotta eBay this album before I go gay." Hell, Lance Bass was more out than these boys and he had his own walk-in closet.
Musicians like this need to wake up and take a look around. Artists like the Scissor Sisters, the Magnetic Fields, Rufus Wainwright, and Placebo (just to name a few) are already proving that openly queer artists can have a mixed following (queer and straight alike), and hey, guess what? They don't even need a reality TV show to launch their careers.